The General Business Studies with Concentration in Marketing program curriculum is a total of 36 units, consisting of:
- 16 units of required coursework focused in marketing and advertising
- One required ethics course or seminar
- Additional 20 units of elective coursework in the business management discipline (MGMT X 1-199 and 400-499)*
Courses are typically four units each, but can vary. An average student may take a total of nine courses, plus one required ethics course/seminar, to complete this program.