Establishing a Successful Business

MGMT X 497.615

Designed for business owners and decision-makers, this course dives into business models and strategies that equip companies to thrive and reach the next level of success.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In-Person
Starting at $795.00
As few as 11 weeks
4.0

What you can learn.

  • Complete a competitive analysis of your business landscape
  • Define and articulate your unique value and selling advantage
  • Identify target audience and customer base
  • Develop a strategy and business model that anticipates competition and situates your business to reap financial rewards

About this course:

The key to reducing the risks and increasing the chances of success in business is to develop a business model that delivers unique value. To accomplish this, you must be able to objectively analyze the competitive landscape and innovate and articulate your unique value so you can implement a strategy and anticipate the financial rewards. This course examines the essential elements of success. Designed for business owners, key executives, managers, and those developing a business, the course teaches participants how to define a business model and strategy that equips their company to thrive, even in intensely competitive industries. Topics include competitive analysis, creating and defining a unique selling advantage, identifying the customer, and honing a strategy. Real-world situations are used for examples of application. Participants leave with the tools to develop a business model and strategy that creates value and allows them to work on their business instead of for their business.

Summer 2022 Schedule

Date & Time
Details
Format
 
-
Thursday 6:30PM - 9:30PM PT
Available
See Details
Instructor: C. Scott Hindell
386685
Fee:
$795.00
In-Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
ENROLL BY: Jun 23, 2022
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after July 06, 2022
Course Requirements
Course syllabus not yet available.
Book: Creating New Market Space by W. Chan Kim and Renee Mauborgne
(Optional) Book: Knowing a Winning business Idea When You See One by W. Chan Kim and Renee Mauborgne
Schedule
Type
Date
Time
Location
Lecture
Thu Jun 23, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Jun 30, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Jul 7, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Jul 14, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Jul 21, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Jul 28, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Discussion
Thu Aug 11, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Discussion
Thu Aug 18, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Discussion
Thu Aug 25, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Discussion
Thu Sep 1, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215

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